Less than one month ago, Spotify introduced ‘Spotify Podcast Ads,’ and confirmed that Premium subscribers wouldn’t be spared. Well, it turns out that Spotify is also developing its own sophisticated advertising platform for - you guessed it - its own podcasts. So why are there more than ten minutes of ads before the start of every Joe Rogan podcast if Spotify is the only place playing it?
HOW MUCH DOES AN AD ON SPOTIFY COST FULL
That sounds logical enough, though it isn’t the full story.Īfter all, Joe Rogan’s podcast is stuffed with ads, and it’s exclusive to Spotify. In order to go ad-free, Spotify would either have to demand that podcast producers scrub their episodes of ads, or scrub the episodes to eliminate the ads themselves. The explanation also makes sense if podcasters are spreading their episodes to different podcast platforms that include Spotify. Spotify told Digital Music News something similar last month. “We understand that many of the creators that you’re listening to seem to be using that option but that is not something Spotify can control - it’s up to the individual podcast owners if they choose to have that type of ad in their content.” “Spotify gives the podcast hosts the option to choose if they would like to have a dynamic ad slot in their podcast,” a customer service rep explained to Montesi. Spotify’s first answer to irate customers seems to be that they can’t control the ads on Spotify’s podcast shows. And so far, it looks like Spotify is ignoring them - or simply brushing them off. This should NOT happen at all.” The complaints are seemingly endless online, though it’s unclear how many of Spotify’s 155 million Premium subscribers are having a problem with the double-dipping. “Listening to a podcast I follow, I was hit with an ad for a car dealership near me as soon as I switched to a new episode… I pay out of pocket so I do not have to listen to advertising during my music and podcasts. “I pay for Spotify Premium, I should NOT be receiving ads,” Reddit user Tomiman ranted on r/Spotify. All of which sounds reasonable for non-paying listeners, but absolutely absurd for those forking over $9.99 a month for a Premium tier expressly marketed as ad-free.Īnother Spotify Premium subscriber heard a geographically-targeted ad in a podcast while driving. And because Spotify hasn’t filled a lot of its inventory, many of the ads repeat over and over again on smaller shows. Other Spotify podcasts are full of lengthy spots. Even worse, Spotify is now inserting ads within the podcast at regular intervals, and making those ads difficult to skip if you’re driving, working out, walking the dog, or doing anything else while listening to the show in the background.īut it’s not just Joe Rogan getting peppered with ads.
This year, The Joe Rogan Experience can only be enjoyed on Spotify - that is, after listening to about 10 minutes of ads from multiple sponsors before the start of every episode. Last year, Spotify signed one of the hottest podcasters in the world to an exclusive deal. Surprise! Spotify’s podcasts are now stuffed with ads - even for those paying $9.99 a month for the ‘ad-free’ Spotify Premium.
Times Square background photo by Wallula.
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